My colleague Peter just sent me some links to some great stories about the business benefits of blogging. This after I just yesterday gave a presentation about online marketing, highlighting the value of blogs for business. This story by Wayne Hurlbert at Global PR Blog Week is a great introduction to blogging for business: Blogs As A Website Promotional Tool. Ed Krimen writes about how surprised Macromedia was at the response to their employee's blogs. Finally, Daniel Lemire engages in a cross-blog discussion about blogging. Follow the links there to see how blogs have enabled a new form of communication, where anyone can be consumer, publisher, or both at the same time.
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