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Ask any contractor the most economical way to get a job done, and the answer will be "Time and materials." The reason? You are taking on all the project risk.

In a few short years, dot-com will be a quaint throwback referring to a couple of economic booms, and not something to indicate a web site. Like the Great War -- everybody now calls it World War 1, since we've had another great war... Why? Because the floodgates are about to open on domain names, and so we're about to see the rise of dot bike, dot plumbing, dot gifts, and even dot dentist.

It goes something like this:

(Client): I want to add a shopping cart to my site. I heard that xyz cart is free, can you add that for me?

(Developer): Sure! That looks easy.

Whether you realize it or not, you're doing CRM already. Customer Relationship Management (CRM) has become a hot buzzword that all kinds of businesses desperately want.

There's a little controversy in the Drupal world, a fork by Nathan Haug, aka QuickSketch. Last week he tweeted:

What are the results you are trying to achieve? How can your web site help you get those results? These are a couple of questions we're starting to ask all our clients, and what we're finding often reveals some very easy things we can do to drive more results, quickly and easily.

There's a few problems with setting up shop on the web. All of your competitors are right next door. You're in the worst neighborhood, with crooks inventing new tools to break in every day. That parking lot you just built now has to accommodate scooters and semi trucks.

1. EMBRACE YOUR INNER PESSIMIST...

This doesn't mean you can't be your usual, happy-go-lucky self! In fact, it's absolutely vital that you approach any project with a healthy 'yes we can' attitude.

Results. Return On Investment. Value. How do you measure these things in a website? There's one thing you can easily measure -- cost. Or at least the amount you actually spend to build and maintain a site. The others are far more troublesome to measure.

What are the guiding principles you use to make decisions? Over the past few months, as the Freelock team has grown, I've been spending more time on strategy, while delegating more and more of the day-to-day work to my team. To get us all working more effectively together, I needed to answer that question.
The more I dig into the decision-making process, the more I spend time on planning, the more I have found four key principles emerging that underly most of our business decisions.

Not 4 hours after posting my most recent blog stressing the importance of setting up systems with disaster recovery in mind, fate stepped up and thwacked me. "Oh yeah, think you're so resilient?

If there's one thing that's constant in the web world, it's change.