I have been interested in setting up clients with blog sites for a few years now and I know they really help drive business to your website. Any way you can continue to let your potential clients know how knowledgeable you are on your profession is a bonus.
What an interesting time to be working in and around the internet! Mass protest showed MPAA and Congress that ill-formed, top-down actions like SOPA and PIPA are unacceptable solutions to the challenges facing the entertainment industry.
A web site is an essential marketing tool of a business. These days, especially in the Seattle area, people will check out your web site before doing business with you. The work you do with a graphic designer like Peter Mckinnon can have a big impact when someone decides whether you're the right fit for what they're looking to buy.
Just having a web site, however, does nothing to get customers beating down your doors. People need to find your web site somehow, amidst the millions of other web sites out there. For small, local businesses, they don't find your web site online--they find it from your business card, a sign on your car, word-of-mouth, or all the rest of the traditional ways people market their business.
I spent several years of my childhood in a remote corner of bush Alaska. When thinking about those times, I remember one village in particular: Point Lay, mid-way between Point Hope and Barrow. In Point Lay, in the late 1970s, we got our news twice a week from people and mail arriving on our regular mail planes. Every Tuesday and Friday, depending on the weather, news from the outside world would arrive, filtered by the people who happened to be on the airplane or the magazines we were subscribed to. We didn't have television, or good radio reception. Aside from the delivery vehicle, the news we received was much like living in rural America a hundred years ago--second or third hand, heavily filtered.
My colleague Peter just sent me some links to some great stories about the business benefits of blogging. This after I just yesterday gave a presentation about online marketing, highlighting the value of blogs for business.
