When you work on a team, it's useful to have notifications go to a chat room where you can coordinate any necessary action. Reviewing a comment before publishing, seeing stories as they are written, getting notified of new orders are the kinds of things we like having in a shared room.
Setting this up in Drupal is easy with the Entities, Conditions, and Actions (ECA) module and the Matrix API module. After installing the Matrix API module, you can configure a Matrix account for it to use in the configuration settings, and then it exposes an action for use in ECA.
From there, you can send any message you want, with whatever conditions you would like!
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