Email Marketing

You don't need a new website. You need to make your current website more effective! How can you do that? There is no single answer -- websites are part of a larger system, and you need to consider many different aspects to make your site effective. We've been making websites since the start of the web, and know what makes them work -- as well as not work. Take what we have learned to make your site better!
ECA model to remind customers of abandoned carts

Remind customers of abandoned carts

Sometimes a simple reminder can spur a sale. If you have repeat customers that log into your commerce site, you may be able to remind them if they did not complete a checkout.

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Website Conversion

While a website that finds new customers is certainly compelling and worth exploring, a website that finds those customers and helps them understand your product and service (without your involvement) is even more compelling. There are a number of different ways for your website to help your customers along the purchase process. There are a number of different ways to build a relationship with a potential customer that does not require your involvement.

Website Engagement

Website Engagement

While a website that finds new customers is certainly compelling and worth exploring, a website that finds those customers and helps them understand your product and service (without your involvement) is even more compelling. There are a number of different ways for your website to help your customers along the purchase process. There are a number of different ways to build a relationship with a potential customer that does not require your involvement.  

Website Reach

The organizations that use their website to their fullest-potential are the ones that use their website to forever find new customers, new partners, and new employees. The savviest organizations use their website as a listening tool, respond to their communities’ questions and answering them in a timely and accurate fashion. These organizations reap the benefits of an ever-growing community, be it in new customers, new partnerships, or even new staff.

How many new customers has your website found for you?

While there are many ways to grow a business in today’s society—one path has shown to be more-effective than others. This approach has quickly grown some companies, while others have not found their footing. This approach uses the new technologies to their most-effective. If done correctly, these tools can grow a company without spending any of the company’s money. This approach is called “Content Marketing”.

Spam, Spam, and Dspam

We were in Sheridan, Wyoming, half way across the country to Jill's grandmother's house. I logged into my email to find something I hadn't seen in a long time: more spam than real messages. There were a couple dozen spams in my Inbox, and only half a dozen real messages. What happened to my spam filter?

I originally thought it was just a new type of spam not yet recognized by the filter. But then I looked closer and realized that the little signature my spam filter adds to each message was missing-these messages had not even been checked. No wonder they were getting through in such large quantities!

It's only when the tools fail that you come to recognize how valuable they are. In the 5 hours the server spam filter was out, I received more than 50 spams, and many of my customers also noticed immediately. The cause of the outage was a power flicker in the nasty weather Seattle was getting that weekend, which made that server shut down. Fortunately, we had this contingency (and many others) covered for our vacation, and were able to get everything back up and running.

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