Commerce

You don't need a new website. You need to make your current website more effective! How can you do that? There is no single answer -- websites are part of a larger system, and you need to consider many different aspects to make your site effective. We've been making websites since the start of the web, and know what makes them work -- as well as not work. Take what we have learned to make your site better!
Flowchart with selection user, producer core, and custom trigger nodes.

Automatically update a spreadsheet of active products


One of our e-commerce clients has several thousand active products. As a distributor, their clients are retailers, some of which like having an up-to-date product spreadsheet.

Using the Events, Conditions, and Actions (ECA) module along with a Views Data Export view of all products, we created a view of all the relevant fields that exports a spreadsheet of all their products, and saves it in their private media system once per day.

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ECA model to remind customers of abandoned carts

Remind customers of abandoned carts


Sometimes a simple reminder can spur a sale. If you have repeat customers that log into your commerce site, you may be able to remind them if they did not complete a checkout.

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Website Conversion

While a website that finds new customers is certainly compelling and worth exploring, a website that finds those customers and helps them understand your product and service (without your involvement) is even more compelling. There are a number of different ways for your website to help your customers along the purchase process. There are a number of different ways to build a relationship with a potential customer that does not require your involvement.

Delivery

When you’re running a business, especially a small business, there are a lot of moving parts to pay attention to. Filling orders, staffing, budgeting, sales projections, ordering supplies... all of these are parts that help the business move forward. At Freelock, we are very familiar with the parts surrounding your website. Part of our job is to get that website relevant, sleek, and converting. Once that crucial step is reached, the next step is to engage in successful business with your customers. This is the step where your website starts speaking to your bottom line.

Website Engagement

Website Engagement

While a website that finds new customers is certainly compelling and worth exploring, a website that finds those customers and helps them understand your product and service (without your involvement) is even more compelling. There are a number of different ways for your website to help your customers along the purchase process. There are a number of different ways to build a relationship with a potential customer that does not require your involvement.  

Do people who visit your website become your customers?

The reality is that a website visit does not necessarily actually lead to more money in your cash drawer, unless you are conducting e-commerce or selling ads. Admittedly, this website visit has some value regarding awareness. However, customers are being inundated with information in today’s society. The best websites take existing website traffic and turn these visits into potential new customers. This process is called “Website Conversion”.

Does your website provide your staff and partners with all of the information they need to do their jobs?

While most of the attention that a website gets is how much it brings new customers, new partners, and new employees into the fold, a powerful website can also be an engine for the operations of the company. Savvy companies use their website as a portal to provide their internal staff and partners with the relevant data they need to expand the business. Using effective data management, a company can create tools and processes to streamline reporting, sell their products, and transfer sensitive data safely within the confines of a secure portal.

Locks

2017: The year of encryption


January 2017

Starting this month, Chrome users are going to start seeing a lot more sites flagged as insecure. Google is firmly on the technologist side of the encryption war, and it wants to make encryption something regular people care about. Why?
Not using encryption is like sending everything you visit/everything you do, scrawled upon postcards, with stops in all sorts of places, passing by people you would not want seeing everything.

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