Search Engine Optimization

SEO stands for Search Engine Optimization. According to Moz.com, SEO is “a marketing discipline focused on growing visibility in organic (non-paid) search engine results”.

A common question of companies wanting to drive traffic to their website is “Should we advertise in the search engines? Or conduct a search engine optimization project? Neither? Both?” Based on 20 years of helping people with marketing in search engines, here are a few thoughts.